Happy Spring everyone!
You clean your home in the spring, throw out items you don’t use, and organize the things you love – why not treat your business the same? Here is a spring cleaning checklist you can use to energize your business before busy season hits!
Physical
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Order new album samples
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Update your business cards
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Stock up on stickers, ribbon, boxes, mailers, tape, batteries, misc supplies so you’re not making runs to Target during busy season
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Send camera gear in for yearly cleaning and maintenance
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Buy new memory cards and chuck the oldest ones
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Make sure your bag and straps are working well, if not purchase better ones
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Update cover photo + profile photo
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Update about and contact info
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Schedule posts every other day, if not daily
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Update bio + profile photo
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Save time and plan out your grid – I plan using Later.com
Website
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Update all portfolios and DELETE any portfolio photo or blog post that isn’t vital to your brand
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Update copy on your bio, contact info, links, etc
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Add new testimonials
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Blog at least once a week to keep traffic steady
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Revisit SEO keywords
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Hyperlink all phone numbers + email addresses on footers, contact page, etc
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Create a new email signature
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Get than inbox to ZERO and vow to reply to all client emails within 24 hours
Misc
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Make sure your copy and branding is up to date on any sites like WeddingWire, The Knot, Google+, etc.
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Send thank you notes and surprise gifts to vendors if you didn’t over the holidays
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Schedule some coffee dates with photographers and vendors in your area
HAPPY CLEANING!
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