Surprising tips for the perfect magazine submission
Now that you know how to get published, it’s time to learn how to craft the PERFECT submission! The process might surprise you!
DETAILS, DETAILS, DETAILS.
Shoot the hell out of every detail at a wedding, vertical and horizontal. You’re doing your clients a favor by capturing the details they worked hard on, and you’re preparing for a magazine feature before the wedding day is even over.
Submit lots of: Details, flowers, bridal party style, bride style, groom style, location
Submit less: Couple portraits, cocktail hour, ceremony
Submit none: Dancing, family portraits
Publications won’t accept weddings without a full vendor list. So, a month before the wedding, ask for a list of all vendors involved. That way, you can credit them in your own blog and social channels, plus you’re ready to rock and roll when you submit to a magazine.
Editors want weddings that are unique and diverse, with photos that are clean, stylish, consistent, and look like they belong in a magazine. Think of the three most unique things about the wedding day and use those to pitch the story.
DO YOUR RESEARCH
Don’t submit to a DIY magazine if the wedding was styled to perfection by a planner. Don’t submit to a Canadian blog when the wedding took place in North Carolina. Spend time researching these magazines and blogs and their social channels to really get a sense of the weddings they publish and who their reader is.
THE POWER OF NON-EXCLUSIVE
There are two types of publications – exclusive and non-exclusive. Exclusive means the wedding can not be pending or already published before (usually excludes your personal blog). Sometimes it’s exclusive forever, sometimes they ask you to wait 60 or 90 days before submitting to anyone else.
Non-exclusive means you can submit a wedding to 10 different publications and that’s ok! Don’t underestimate the power of going the non-exclusive route – it’s better for ONE of your weddings to be published 6 times, that’s 6x the reach of just submitting to one. Your work gets more life!
Don’t get discouraged if your wedding isn’t accepted. They may have a full editorial calendar, have just accepted a wedding with a similar style to yours, there aren’t enough detail shots. I’ve been rejected as many if not more times than I’ve been published – it happens! There will usually be a better fit elsewhere.
Don’t give up – keep submitting!
If you do get published, remember to share the good news with all the vendors, say thank you to the editors, and re-post the hell out of it on your blog, website, and social media!